In 2005, the New York City Police Foundation contacted us to create a new graphic approach to their annual gala materials. They are the only organization that provides critical funding for counterterrorism and innovative programs that enable the NYPD to be the strongest in the country. At the heart of the seven-piece event package (both print and digital) is the 150-page event journal. Traditionally ad driven, we created a new editorial section that served as a “report to donors.” It highlights the police department’s stunning accomplishments, keeping New York safe, and gives further evidence of how important ongoing support is. We are honored to enter our second decade as their partner in this initiative.

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